We’re proud to share this major recognition with Barilla. The project is an example of hyper-personalisation in the global food and beverage sector that has enabled Barilla to develop direct-to-consumer e-commerce using Adobe Commerce technology, allowing consumers to purchase customised products thanks to an enhanced browsing experience with real-time 3D rendering.
The figures speak for themselves. Under Laura Pezzotta’s leadership, “Dedicato a te” has brought in almost 40,000 new customers, with sales of over 100,000 products. Surveys show that customers largely approve of the experience and 96% of them would make another purchase, while 94% would recommend the product or service to others.