The user experience that goes beyond daily homelife: the new Connubia online shop is now live

“Connubia is not just for homes, but for any living space”.

A mission that is also a promise, followed closely by Alpenite in its design of the new Connubia online shop.

Connubia is the contemporary and younger Calligaris Group brand that celebrates modern, colourful and versatile products. The right archetypal mix lies in a formula that firmly believes in craftsmanship, innovation, and young talent and works for the good of the consumer and the planet.

The roadmap, goals and actors for the launch of the new online shop on Shopify were quickly identified:

• Design a clear, simple and straightforward UX/UI for a shopping experience in which consumer needs can be easily matched and able to increase the brand’s digital presence (by Vulcano)
• Strengthen SEO activities (by Reelavate)
• Support the brand for the launch of the Reef by Levi’s capsule collection in the form of a sustainable armchair designed in accordance with circular economy logic with elements derived from recycled or certified materials

The meeting between Alpenite and Connubia is more than a mere collaboration: it is a story that was born out of inspiration and enthusiastically explores the connection between digital and design.

The goal? To work together to create purchasing processes that evoke a feeling of home comfort.