The following statement will be true whatever the sector or market in which a company operates: whether buying as private individuals (B2C) or operating as businesses (B2B), customers expect a personalised and seamless experience throughout the entire purchasing process.
Firms with a B2B-oriented sales model have traditionally relied on a physical sales force on the ground to generate new income. Today, however, there are many reasons fuelling a shift towards a digitised sales experience, in the wake of trends brought about by the B2C market.
B2B companies can ask themselves a variety of questions to trigger the first step of the transformation process. For example, what buying experiences are being offered? Does the sales strategy already provide for a digital point of sale oriented towards B2B sales? If you already have a portal, is it also used to generate new business or is it exclusively a re-ordering channel for existing customers?
Today, it is possible to transform a simple order portal into a B2B Commerce solution, turning it into a strategic sales channel and an active marketing tool to gather new leads!
Find out how Alpenite supported the Fedrigoni Group and download the success story.