WhatsApp as a strategic asset for business: the new partnership between Alpenite and LIFEdata

For some time now, enterprises have been trying to boost data control in observance of compliance, in order to create value for their business. However, customers, collaborators, distributors and agents often handle many working activities on WhatsApp outside of corporate systems.

Enterprises find themselves facing the challenge of monitoring activity conducted on WhatsApp by their professional figures and coordinating CRM, marketing and sales activities on a touchpoint that – although it is not integrated into the company framework as an actual software suite – is used by more than 97% of the population.

This makes it a distinctive element, crucial for attracting the attention of customers, who are increasingly difficult to engage.

The strategic partnership between Alpenite and LIFEdata has been conceived to offer the market a winning combination, bringing the Italian product LIFEdata and the consulting and technical skills of Alpenite together to turn WhatsApp into a business system integrated into the corporate framework, with clearly defined, measurable KPI. The partnership also aims to facilitate go-to-market and enable digital channels, providing companies with an additional tool to achieve their sales targets.

Thanks to the use of data and Generative AI, the partnership between Alpenite and LIFEdata makes it possible to transfer entire processes onto conversational channels. These processes include:

• Marketing & marketing automation
• E-commerce
• Retail and clienteling
• Customer care
• Sales force management

Among the main advantages of the partnership is the opportunity to boost Customer Experience by:

• improving the user experience with the use of conversational channels that are already fully protected and well known, guaranteeing on-going interaction with the brand and facilitating upselling and cross-selling opportunities;
• accelerating B2C sales, with customised marketing campaigns and the direct integration of e-commerce into the app;
• optimising B2B processes with fast time-to-market and easy adoption of the tool.

“A growing number of Italian companies are expressing the need to monitor the activities of their professional figures on WhatsApp. LIFEdata has responded to that need by developing a customised product and a level of competence hitherto absent on the market. The companies that have implemented the software infrastructure for the management of processes on WhatsApp have witnessed a significant impact in company performance, with sales increasing by up to 45%. We chose to collaborate with Alpenite because they share our approach focused on collaboration with businesses. Together, we’ve created a Centre of Excellence focused on the business needs of Italian companies.”

Omar Fogliadini, Managing Partner LIFEdata