WhatsApp: the Game Changer in Conversational Commerce

Conversational Commerce is finally coming to the fore as one of the undisputed top topics in search engines, bringing with it an air of innovation that looks set to evolve during 2024.

This development deserves to be defined carefully: it’s a new paradigm that’s establishing itself in the digital realm as a new way of engaging with customers. It’s rapidly becoming an integral part of business strategies due to its many potential benefits, which range from revolutionizing the user experience to boosting sales and optimizing operational efficiency.

With the right approach and suitable technological support, conversational commerce can produce results that exceed expectations and significantly improve business performance.

Numerous digital channels are used for conversational commerce, but where should you start? With 2 billion active users and more than 100 billion messages sent every day, WhatsApp is the most widespread and widely used messaging app in the world.

Although some archiving options are available, WhatsApp is unlike other services because the chats remain accessible over time. Therefore, it’s possible to go back over entire conversations, pick up the thread again and monitor everything from end to end, in order to personalize the customer experience throughout the Customer Journey.

With this in mind, what steps should be included in the design process and what is it important to take into account when putting everything into practice?

Find out about all the features and benefits of Conversational Commerce, focusing in particular on the possibilities presented by WhatsApp.