Alpenite and Mapp announce strategic partnership to expand customer offering

Named a Strong Performer in the “Q3 2021 Forrester Wave™: Cross-Channel Campaign Management”, Mapp Cloud helps marketers unlock the power of first-party data and transforms it into actionable insights. Businesses can use this to fully understand and engage with customers.

By unifying historical customer information and collecting real-time behavioral data, Mapp Cloud uncovers customer insights to help businesses get deeper into the ever-evolving characteristics, trends, and preferences of shoppers. With a 360-degree customer view, it empowers marketers to launch automated customer-centric marketing campaigns across numerous channels. By using this data to personalize content, businesses can deliver relevant messages on the user’s preferred channel at the right time. This helps to create a seamless cross-channel customer experience that drives customer engagement, acquisition, and retention, while increasing revenue.

Mapp Cloud is based on five core pillars:

• Customer Intelligence & AI: With Mapp’s powerful analytics capabilities, brands can dig deeper into their data to provide the most accurate predictions of what their customers will do next.
• Unified Customer Data: With a centralized data hub, businesses have access to a 360-degree profile of individual customers. Brands can get to know their customer’s interests, preferences, and online and offline behavior, using that data to plan and execute personalized marketing activities.
• Cross-channel Engagement: Engaging with customers is increasingly effective thanks to Mapp’s cross-channel marketing platform, allowing marketers to always be where customers are through personalized content.
• Content & Personalization: Delivering the right message through the right marketing channel at the best time makes every interaction more relevant. Content personalization that’s based on location, behavior, and preferences ensures that users are more engaged and motivated to take action.
• Integrations: Mapp’s advanced integration capabilities connect businesses’ entire marketing ecosystem, including CRM, DSP, eCommerce, POS, CMS, and loyalty programs. This makes it possible to enrich customer profiles with real-time data from all sources and make them actionable for cross-channel campaigns.

Mapp’s partnership with Alpenite will be key in enhancing digital marketing strategies. Marketers will benefit from breaking down data silos to improve personalization, relevancy, and customer engagement while strategically optimizing investments. These projects are already underway with clients such as Imperial, as Mapp and Alpenite work with the fashion brand to implement cross-channel hyper-personalization.