Named a Strong Performer in the “Q3 2021 Forrester Wave™: Cross-Channel Campaign Management”, Mapp Cloud helps marketers unlock the power of first-party data and transforms it into actionable insights. Businesses can use this to fully understand and engage with customers.
By unifying historical customer information and collecting real-time behavioral data, Mapp Cloud uncovers customer insights to help businesses get deeper into the ever-evolving characteristics, trends, and preferences of shoppers. With a 360-degree customer view, it empowers marketers to launch automated customer-centric marketing campaigns across numerous channels. By using this data to personalize content, businesses can deliver relevant messages on the user’s preferred channel at the right time. This helps to create a seamless cross-channel customer experience that drives customer engagement, acquisition, and retention, while increasing revenue.