Alpenite expands its partner ecosystem with Bynder, to strengthen the Digital Experience through a Digital Asset Management (DAM)

It’s no secret that brands and businesses constantly integrate more online and offline touchpoints in their customer journey to reach their final consumers.

If on one side, clients require a customized and optimized multichannel approach, on the other side, businesses are moving forward following innovation, leveraging creative assets to gain consumer’s consideration and trust.

Regardless of the interface, content is key for each and every content experience, supporting the DX throughout the whole customer journey. However, content without proper management and distribution cannot create a valuable experience, but just a campaign seeking reach or a defined number of leads without maximizing ROI.

To create an immersive content experience,able to involve clients on every single touchpoint, it is necessary that content answers to fast loading times, consistency, ease of personalization and creative impact, so that the brand can have an efficient and effective control on the asset’s life cycle.

This is where Bynder comes into play. As a global Digital Asset Management (DAM) platform, appointed as a leader in “The Forrester Wave™ Q1 report of 2022, Digital Asset Management for Customer Experience”, Bynder positions itself as best-in-class DAM, a fundamental factor to build a solid eCommerce stack, built for speed and collaboration.

Bynder helps brands to:

• Increase e-Commerce performance, acting on the customization of digital asset for each page
• Improve work team collaboration, redefining the entire process of creativity inside one single system
• Organize assets with a multichannel and omnichannel perspective

The partnership between Alpenite and Bynder has the goal of tapping into the MACH Alliance framework (Microservices based, API-first, Cloud-native SaaS and Headless): the future of application architectures, where the best technological partners come together to support the composable enterprise, where each component is pluggable, scalable, interchangeable and upgradable thanks to an increasingly more flexible development.

“Creating immersive content experiences is challenging, but necessary for brands in this new digital first era” said Daniel van den Hoven, Vice President EMEA Partnerships “That’s why Bynder is excited to unite with Alpenite to drive digital transformation and help strategize with brands to create content experiences and thrive in the market”

“Alpenite is putting their best effort to select the best-in-class technological partners to create a complete experience for our clients, Bynder is a great ally to create a successful and valid content experience”. – Alberto Bagato, Sales Account Alpenite UK