“Content is king”. Someone could say it is a simple, even trivial sentence, and yet it has been echoing in the ears of those working in the sector since the long gone 1996. The interpretations can be several and even though technology is constantly evolving, this quote stays modern and current, withstanding the test of time.
In the age of digital transformation, consumers expect a well-defined personality and style from brands, and they are surely more willing to follow those who take care of their preferences, whether they are about consumption or engagement.
If the content used to be enough on its own, nowadays the client, or prospect, is looking for an experience in the content, meaning that tailored element that moves forward without hesitation and quickly on all the different devices and digital channels at any given moment.
Every touchpoint, whether that is the website, an app or in-store device, has the potential to generate a positive brand experience, especially if well-connected.