“Content is king”. Someone could say it is a simple, even trivial sentence, and yet it has been echoing in the ears of those working in the sector since the long gone 1996. The interpretations can be several and even though technology is constantly evolving, this quote stays modern and current, withstanding the test of time.
In the age of digital transformation, consumers expect a well-defined personality and style from brands, and they are surely more willing to follow those who take care of their preferences, whether they are about consumption or engagement.
If the content used to be enough on its own, nowadays the client, or prospect, is looking for an experience in the content, meaning that tailored element that moves forward without hesitation and quickly on all the different devices and digital channels at any given moment.
Every touchpoint, whether that is the website, an app or in-store device, has the potential to generate a positive brand experience, especially if well-connected.
For many brands producing, curating and managing digital content is the pain point, because they do so in a complex and cumbersome way, impacting negatively on processes and on how they are perceived by consumers: inconsistent and disconnected.
Contentful was born to streamline and optimize these processes, it is a content management system (CMS), headless and APIs first, able to connect with the best MACH Alliance technologies, to create a customizable platform suitable for the single specific needs of each business.
Implementing a content management platform in the corporate ecosystem should be at the heart of a modern eCommerce technological stack. It could help companies to aggregate content, manage experiences and reach more easily every digital touchpoint.
Contentful is the best solution for a growing, modern business that wants to invest in a content platform able to help digital teams to assemble and deliver powerful experiences to their customers.
This platform is the next evolution of headless CMS, and simplifies workflows, thanks to its ability to grow and its adaptability; ensuring a strong base for long-lasting success through:
- Efficient content creation, which can then be moved quickly across websites, apps, wearables, or whatever digital channels the company needs, making content a precious asset whose value can be maximized.
- A great adaptability to the needs of each single business, because it is a APIs first technology, able to connect with third parties, to create the customizable platform the business needs to grow.
- Scalability to follow growth and needs, to support operations up to enterprise level businesses.
The partnership between Alpenite and Contentful represents the key of a new way of managing workflow, to maximize opportunities and ROI, minimizing the silos division of assets and accelerating connections with the final customer.
“Technology expansion inside the Mach Alliance is the real future of technological evolution, which is why it is essential to strengthen the relationship with best-in-class technologies, of which Contentful is part”