Held on 25 March was the webinar entitled “The customer journey as a unique, personalised experience”, conducted by Maurizio Marchini, an Alpenite partner, and Marco Leo, Head of Liferay Commerce. This hour-long dialogue was open to the public, and saw the presentation of the Liferay platform as a solution for a personalised customer journey able to offer users a unique e-commerce browsing experience.
Alpenite + Liferay = Customer Journey and User Experience tailored to the type of client and their needs.
An explanation of how to ensure a unique, bespoke purchasing experience in a B2B context was provided by Alpenite partner Maurizio Marchini and by Marco Leo, Head of Liferay Commerce, during the webinar ‘The customer journey as a unique, personalised experience’. You can watch the recording at the following link.
A concept originally developed for B2C is today more easily adaptable than ever to B2B sales, and this new approach seems destined to last, because it is becoming clear that personalisation solutions in e-commerce browsing benefit both purchaser and seller. Alpenite has identified Liferay as the ideal partner to provide a high-performance response to this new market demand. Liferay is a software vendor that offers a B2B e-commerce platform where the browsing experience can be highly customised, with the aim of providing a precise response to the client’s purchasing needs, while offering them a unique, interactive experience. It also helps to increase online sales sustainably, cutting costs and improving interaction with clients’ sales teams, and all on an open-source platform that reduces the IT department’s work to a minimum.
What we mean by personalised customer journey
We mean the activities the user performs at the pre-purchase, purchase and post-purchase stages. Personalisation brings the user’s journey into line with their personal and business characteristics, needs and what they’re looking for. This personalisation is the result of a machine learning system that learns constantly and adapts the purchasing experience to the type of user who is browsing at a given time. It is also possible to create segments independently, by selecting a series of filters able to describe the characteristics of a typical customer, which can then be contextualised in a particular category.
So at the base of it all is a data model that enables vertical customer journeys for customers, who can therefore make a purchase that is completely in line with their needs, resulting in a simplification of the purchasing process that will point the client towards an informed, aware purchase.
You’ll find all you need to know in the video recording of the webinar.
For a better understanding of the advantages of using the Liferay platform, we advise you to watch the video, so you can see the opportunities the platform can offer your business with a view to optimising sales. And it will also give you the chance to actually see how it works, thanks to the live demo of the platform.