Alpenite + Liferay = Customer Journey and User Experience tailored to the type of client and their needs.
An explanation of how to ensure a unique, bespoke purchasing experience in a B2B context was provided by Alpenite’s partner Maurizio Marchini and by Marco Leo, Head of Liferay Commerce, during the webinar ‘The customer journey as a unique, personalised experience’. You can watch the recording at the following link.
A concept originally developed for B2C is today more easily adaptable than ever to B2B sales, and this new approach seems destined to last, because it is becoming clear that personalisation solutions in e-commerce browsing benefit both purchaser and seller. Alpenite has identified Liferay as the ideal partner to provide a high-performance response to this new market demand. Liferay is a software vendor that offers a B2B e-commerce platform where the browsing experience can be highly customised, with the aim of providing a precise response to the client’s purchasing needs, while offering them a unique, interactive experience. It also helps to increase online sales sustainably, cutting costs and improving interaction with clients’ sales teams, and all on an open-source platform that reduces the IT department’s work to a minimum.