What are the trends?
If we take a look at trends, the perfect experience is one that is able to fully integrate e-commerce with physical stores. IoT and AR/VR are the most advanced technologies that allow us to collect data on the customer experience; they are useful to offer new purchasing experiences, and allow us to increase the amount of product information available, for example using QR codes.
In the retail sphere, augmented reality today allows us to talk about a 360° shopping experience: shoppers can move around stores as if they were physically present, enjoying a virtual purchasing experience online that also engages the senses. Depending on where we look, how we move and what we touch, data is gathered on our behaviour. These technologies are not very widespread yet, but they are certainly growing rapidly, and top the list of consumer requests in the retail sector.
Augmented reality: some successful examples to improve the onlife consumer experience
Many companies have begun using augmented reality to promote their products or services. One case worth mentioning of this is lkea Place, the application made available by Ikea to make the most of the possibilities offered by augmented reality, offering customers the chance not only to make design choices for their homes, but to make life-size projects online.