Caffè Borbone

The Neapolitan roasting company focuses on the user experience, with a new e-shop that adopts the Salesforce platform.

PROJECT INFORMATION —
Caffè Borbone relies on Alpenite to renew its customer processes and for the evolution of its digital strategy.

INDUSTRY —
Food

SERVICE —
Digital strategy | E-commerce | Digital design

To bring added value to the Caffè Borbone user experience, the online shopping experience has been renewed, creating a unique communication approach that distinguishes it from other sales and marketing channels.

The new e-shop seeks to respond to the demand for an improved browsing experience, aimed at conversion, offering the brand’s wide variety of products in an intuitive, personalised manner based on the customer’s profile and needs.

Goals and

needs

Thanks to the experience of Alpenite and Vulcano Agency in the food sector, and the in-depth knowledge of the solutions and best practices offered by Salesforce, a significant contribution has been made to the growth of the company and to the on-going innovation in pursuit of what the brand has always sought to do: enter consumers’ homes, today more than ever, thanks to the new online channel.

The project saw the activation of the platforms Salesforce Commerce Cloud, Salesforce Service Cloud and Salesforce Marketing Cloud.

These three systems have been integrated with one another to allow Caffè Borbone to connect with customers in a way that closely reflects their expectations and habits when it comes to interacting with the company, in order to offer the best possible customer experience.

“The e-commerce restyling was prompted by the need to do as much as we can for the consumer. This modern platform allows us to improve the whole communication approach developed over the years and adapt it to the growth process of the company, in terms not only of graphics, but above all from a functional point of view”