The products, divided into the categories of skincare, make-up, haircare and fragrances, play the leading role in a distinctive storytelling concept that allows users not only to immerse themselves in the scenery of the Dolomites, but to discover the natural ingredients found there and the benefits they bring.
On this customer journey, users are always accompanied by the silent presence of the nature of the Dolomites and the brand itself, which spontaneously guides their product choices with regard to personal requirements and a constant, careful focus on environmental sustainability. Dolomia is the first brand in the cosmetics industry to obtain EPD certification, used to monitor the entire product life cycle, from design to disposal.
The engaging website and mobile browsing experience has set itself the additional target of improving the conversion rate.
However, as the retail channel remains very important and decisive for this industry, synergy with the partner pharmacy network was ensured by integrating the store locator with the company’s CRM. The pharmacies that form part of this network and act as ambassadors for the brand can therefore monitor and update information to make contact with customers approaching Dolomia via the digital channel, developing a beauty and wellness process with them.