During this transformation process, Alpenite made its experience available to Fedrigoni by drawing up an e-Commerce revision and redesign roadmap, capable of adapting to different business needs and in line with the expectations of sales, B2B and B2C customers.
In addition to consultancy, Alpenite used its expertise as a system integrator to support the client in the adoption of Adobe Commerce Cloud in a unified multichannel vision, both in the B2B and B2C spheres, making it possible to simplify workflows and offer an optimal customer experience.
Supporting Alpenite, Reelevate’s SEO team defined the e-commerce SEO optimisation consultancy strategy for the fabrianoboutique.com project.
Information and workflows were integrated through the adoption of the PIM Akeneo, to offer the best product experience, with the Boomi Enterprise Service Bus and the SAP ERP, enabling fast and real-time communication and data sharing.
Alpenite’s end-to-end approach, ranging from strategy to process design, from technology to user experience design, adds an important piece to the group’s customer experience and further enhances the business tools to support growth.