PROJECT INFORMATION: The B-Corp Fratelli Carli has chosen Alpenite and Vulcano Agency for an evolution of its digital strategy
INDUSTRY: Food, Beauty
The main objective of the project was to improve the customer experience, by enhancing and optimising the performance of the e-commerce channel and making the most of the synergies with the other sales channels, in an omnichannel perspective, with the dedicated involvement of both the Olio Carli brand in the food sector and the Mediterranea brand in the cosmetics sector.
To achieve this objective, the user experience of the two e-commerce websites was redesigned, with a view to conversion rate optimisation and brand enhancement. This was joined by the optimisation of the implementation of the Salesforce e-commerce platform on which the websites are based. Specifically, the project brought on board the best practices and the newest functions offered by Commerce Cloud, as well as optimising the architecture and the processes of integration with the company’s digital ecosystem, boosting the performance of the e-shop and making it consistent with the company’s commercial and marketing strategies.
“E-commerce is becoming increasingly central to the omnichannel experience the company aims to offer its customers, not only as a sales channel, but above all as a content and storytelling platform. This is why function and design must be optimised to the greatest extent possible”.
Carlo Carli, General Manager of Fratelli Carli
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