All this is rounded off by nationwide fast pick-up and click&collect options that reduce distances and improve customer proximity and cross-selling opportunities.
Within the context of this omnichannel strategy, effective Drive to Store campaigns have also been run, with the aim of increasing traffic in physical boutiques through hyper-segmentation of the audience and customisation of content, further reinforcing the interaction between physical and digital outlets.
The implementation of the entire Salesforce ecosystem is key to creating a perfectly integrated digital environment that can foster Luisa Spagnoli’s omnichannel strategy as a whole.
In terms of UX/UI, Vulcano Agency’s involvement translated the brand’s heritage and intrinsic values into a perfect aesthetic synthesis with the more contemporary essence of the brand, shaping a decisive and refined digital image.
Thanks to Alpenite’s consultancy and coaching, Luisa Spagnoli has seen a complete transformation in less than two years, becoming an example of omnichannel marketing in the fashion industry and opening up new possibilities for growth in the future.