Damiani Group
Damiani Group and Alpenite: a winning duo for worldwide sales expansion
PROJECT INFORMATION —
The high-end and designer jewellery group strengthens its international presence thanks to the collaboration with Alpenite.
INDUSTRY —
Luxury
EXPERTISE —
E-commerce
The Italian high-end and designer jewellery group decided to relaunch the online and international presence of the brands Damiani, Salvini, Rocca and Venini, bringing them up alongside the leading players in the world of luxury and fine jewellery.
Damiani Group has always paid close attention to technology and the positive effects it can bring, and over the years has chosen to invest in a broad-ranging digital transformation project and process involving all the brands it comprises.
Goals and
needs
The experienced digital advisor Alpenite has supported and guided the client in the construction of a roadmap to:
- enable the e-commerce channel of the six brands at global level;
- adapt to the needs of the various brands in the Group, adopting a consistent solution;
- integrate a highly complex, heterogeneous IT ecosystem.
Approach and
Solutions
The project was focused on renewing the multi-brand e-commerce system, paying particular attention to improving the customer journey and conversion rate.
Omnichannel integration and multiple product search and product consultation modes ensure customers can enjoy the same customised, quality service online as they can in-store.
The analysis of the customer journey through the channels of the six brands highlighted the need to boost the customer care tools within the web pages. For example, store locator tools were added as well as the contact function “book an appointment”. The websites enable the native integration of all the omnichannel functions, making them a useful tool not only for e-Commerce sales, but also for Retail sales.
All this was possible thanks to the implementation of Adobe Commerce Cloud. By adopting a white-label approach, which enables the construction of a scalable asset for all the Damiani Group companies, all six e-commerce websites can be managed effectively and efficiently.
By building the most effective strategy possible, and with the constant support offered by Alpenite, assisted by
Vulcano Agency for the design of the six websites and by Altitudo for the integration of the corporate processes, it was possible to strike an optimal balance between standardising and adapting solutions, allowing the Group to compete on the global market.
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